Privacy Policy
Last Updated: September 2026
Fortified Performance respects your privacy and is committed to protecting the personal information you provide when using our website. This Privacy Policy explains how information may be collected, used, stored, and protected when you browse our website, contact us, create an account, place an order, or interact with our services. By using the website, you acknowledge the practices described in this policy.
Information We Collect
We may collect information that you voluntarily provide when using our website, including your name, email address, billing and shipping information, contact details, account information, and other information necessary to process orders or respond to inquiries. We may also collect information automatically when you browse the website, such as your IP address, browser type, device information, pages visited, and general website usage information. This information may be collected through cookies and similar technologies to help maintain website functionality, understand website usage, and improve the overall experience.
How We Use Your Information
Information collected through the website may be used to process and fulfill orders, communicate with you regarding purchases or inquiries, provide customer support, maintain account functionality, improve website performance, and provide information related to our products and services where appropriate. We may also use information to help maintain website security, prevent fraudulent activity, comply with applicable legal requirements, and enforce our terms and policies.
Fortified Performance does not sell personal information to third parties. Information may be shared with trusted service providers when necessary to operate the website, process payments, fulfill orders, provide technical services, maintain security, or perform other services required to operate our business. Such providers receive only the information reasonably necessary for the services they provide.
We take reasonable administrative, technical, and organizational measures to protect personal information against unauthorized access, alteration, disclosure, or misuse. However, no website, electronic transmission, or storage system can be guaranteed to be completely secure. We therefore cannot guarantee absolute security of information transmitted or stored through the website.
Our website may use cookies and similar technologies to remember preferences, support essential website functions, understand website activity, and improve site performance. You may be able to control or disable cookies through your browser settings, although doing so may affect certain website functions.
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including fulfilling transactions, maintaining business records, resolving disputes, protecting our legitimate interests, and meeting applicable legal or regulatory requirements.
You may have rights regarding the personal information we hold about you, depending on applicable law. These may include requesting access to certain information, requesting correction of inaccurate information, or requesting deletion where legally permitted. Requests relating to personal information may be submitted through our contact channels.
Fortified Performance may update this Privacy Policy from time to time to reflect changes to our website, services, legal requirements, or privacy practices. Any updated version will be published on this page with the revised date. Your continued use of the website after an update constitutes acceptance of the revised policy.
All Fortified Performance products are supplied strictly for research and laboratory use only. Personal information collected through the website is not used to change or alter the research-use-only status of our products. Nothing on this website is intended to constitute medical advice, diagnosis, treatment, or a recommendation for human or veterinary use.